Raft
6 pages

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The 10,000ft view of the website: every page, what it needs to convey, and what we want visitors to do. Click a page to jump into it.

1 Home

Introduces Raft as a firm, not one person: a boutique restructuring and insolvency practice that finds workable options when the answer isn't straightforward, and makes the first call feel safe.

  • Hero: workable options A short point-of-view headline, not an empathy cliché. Media-led (team at work, not stock "stressed owner"). Talk to us + how we help.
  • Credentials, right under the hero Stats, using the current site's claims: No. 14 registered liquidator ranking in NSW (2024), top 10 nationally for SBRs since 2021, 15+ years. Each figure says what it means for the reader. Plus one firm figure: the team size.
  • It isn't necessarily over The reframe: restructuring is a solution, not a last resort, and the earlier the call the more options there are.
  • Where you might be: the services All services as a dive-in grid, grouped restructuring / insolvency / advisory.
  • What this means for you personally DIFFERENTIATOR. The director as a person: your home and guarantees, DPNs, your staff, whether you can run a business again.
  • How we work The four pillars: another way when the obvious route won't work · senior people personally involved · back a sound solution and get it through · people you can reach.
  • What happens after you call DIFFERENTIATOR. Four steps with time commitments: we call back the same business day, a confidential first conversation, we look at the numbers, a clear view of options and costs.
  • Who you might hear from Three senior team members (not Dane), composed straight under the steps so the promise has faces.
  • The firm behind the name Leads with the team, not the origin story. The whole-team photo. Routes to About.
  • Testimonials Owner and referrer, anonymised (insolvency clients rarely want to be named). Carries the story proof.
  • Latest insights Three hand-picked articles.
  • Closing CTA
Convey
  • There may still be options. Insolvency isn't automatically the end of the road, and restructuring is part of the story.
  • Raft is a firm with a capable team behind it, led by senior people who stay in the work.
  • Boutique care, top-tier capability: credentials and rankings a referrer can check.
  • We understand what this means for you personally, not just for the company.
  • Getting in touch is confidential, judgement-free and you'll hear back.
Do
  • Call or send a note for a confidential first conversation
  • Dive into the service that fits the situation
Where it stands out
  • What happens after you call: response times stated up front. Neither Worrells nor Business Reset says when you'll hear back.
  • The director as a person gets a headline section, not an FAQ line.
  • Credentials directly under the hero, where a referrer checks them.
  • Team first: Dane's name doesn't appear on Home. Photo briefs on every image direct the shoot towards the team.
2 Services (one template per service)

One template, adapted per service (SBR built out as the example). There is no Services parent page: "Services" is a nav grouping that drops down to each one, grouped Restructuring / Insolvency / Advisory.

  • Header Group label (e.g. Restructuring), the option named plainly, what it does for the owner. Carries media.
  • Is this you? Eligibility / when it fits, as a self-check list beside a short intro.
  • How it works Tabbed steps with real timeframes.
  • What it means for you personally DIFFERENTIATOR. Per-service version of the director beat.
  • From a recent matter An anonymised story told as situation → what we did → result, credited to roles in the team, not one person.
  • Who you''ll work with DIFFERENTIATOR (team). The director and specialists who lead this service: three portraits, credentials in the role line. Different people per service; Dane on one only.
  • When it isn't the answer Honest about limits, then routes to the other options.
  • Questions owners ask Cost, time, what if creditors vote no.
  • What happens after you call DIFFERENTIATOR. Same four steps as Home.
  • Closing CTA
Convey
  • What this option is, in plain English, and who it suits.
  • How it works, step by step, and how long it takes.
  • What it means for you personally, and what it costs.
  • If this isn't the right fit, we'll say so and look at what else is possible.
Do
  • Book a confidential first conversation about this option
  • Explore the alternative if this one doesn't fit
Where it stands out
  • A per-service "what it means for you personally" beat.
  • Candour: when this option won't work, said on the page.
3 About

The firm behind the name: where Raft came from, how it works, the credentials, and the whole team.

  • Header Team photography, not a lone portrait.
  • Our story From one person and a laptop to a firm, and why it stays boutique. The name, used lightly.
  • The team at work Mosaic gallery of 10 photos, composed with the story, each with a photo brief (whole team, pairs, working sessions, candid).
  • How we work The four brand principles.
  • Credentials Registered Liquidator, CA ANZ, ARITA, rankings.
  • Leadership A trio: Dane and two directors, equal treatment.
  • The team The other eight, credentials in the role line. Fake names until the real team arrives.
  • What referrers say Testimonial from an accountant.
  • Join us For candidates (they thought there was no team): interesting work and a team that backs you.
  • Closing CTA
Convey
  • Raft is a team, not a sole practitioner.
  • Boutique by choice, so senior people do the work.
  • The name means something: a life raft, someone alongside you.
  • The credentials and track record a referrer needs.
Do
  • Get in touch
  • For candidates: see a team worth joining
Where it stands out
  • The whole team on show: the direct answer to the "Raft is just Dane" misconception.
4 Insights

Articles that answer what owners search for (ATO debt, DPNs, SBR vs liquidation), written by the people doing the work. Starter blog template.

  • Starter blog index Categories: Restructuring, Insolvency, Directors, Case notes (anonymised stories), For advisers.
Convey
  • Raft knows this area and explains it plainly.
  • Written by named, credentialed people, not a content engine.
Do
  • Read, then get in touch
Where it stands out
  • Bylined by practitioners (Business Reset has no authors).
5 Article

Starter article template. One written example, on Director Penalty Notices.

  • Starter article template Author byline with role, a general-advice disclaimer and a closing CTA.
6 Contact

A confidential first conversation, with a separate route for accountants and advisers referring a client.

  • Contact methods + enquiry form Phone, email, office, post, and a "Referring a client?" item answered by the senior team (not Dane). The form asks who you are (owner, adviser, creditor, other).
  • What happens after you get in touch DIFFERENTIATOR. The four steps with time commitments.
Convey
  • It's confidential and there's no judgement.
  • You'll hear back, and you know when.
  • Referrers have a direct line.
Do
  • Call or send an enquiry
  • Refer a client
Where it stands out
  • A referrer route on the contact page.